Dowell Systems Awards Grand Prize to Zack’s Towing & Auto Care

Random drawing from customer survey responses yields top prize to independent towing and automotive repair company from Jonesville, NC.

Tampa, FL November 11, 2011 –If you had a choice between a free iPad2 or $500, which would you choose?

Beginning late September of 2011, Dowell Systems, Inc. sent out over 15,000 surveys to automotive repair shops throughout the United States.  Our goal was to determine the current needs and concerns of the automotive repair industry when it comes to the latest technology tools.

As an enticement, one respondent would be selected at random to receive their choice of a free iPad2 or $500.  “We had competing ideas,” said Brian Sewall, Director of Operations for Dowell Systems, Inc.  “This is a survey about technology, so do we offer a great piece of technology as a prize, or would cash be more appreciated in these economic times?”  In the end, a simple compromise was reached – the winner would choose the prize.

After almost 1,000 responses spanning 5 weeks, Terry and Donna from Zack’s Towing & Auto Care from Jonesville, NC were chosen at random to be the winner of the Grand Prize.  So what did they choose?

“We thought about taking the $500,” said Donna, “but then thought we could find a lot of uses for the iPad around the shop.”  So, after much internal debate around Zack’s Towing, they chose technology as their prize.  On November 10, 2011, a brand new iPad2 was headed their way.

“I am sincerely excited about this. Thank you!” was the reply from Terry.  It’s our pleasure Terry – we are the ones who are thankful to all the respondents who took the time to complete the survey.

Dowell Systems, Inc. is a software development company providing the automotive repair industry with simple, accurate, and cost-effective estimating and shop management tools since 1989. For more information on Dowell Systems products or services, or to request a free trial of Real-Time Labor Guide® or Automotive Expert®, automotive professionals may call              (800) 487-0249 or visit http://www.laborguide.net.